Trade fairs
Are a periodic or regular bidding that are organized in appropriate place [Н.Краус, К. Краус, p.144].
Trade fairs are events in which firms belonging to the same industry present their products and services in a defined setting to prospective clients, end-users, retailers, wholesalers, and distributors. Some trade fairs have a massive audience as they can attract visitors and participants from every nook and corner of the world.
Trade fairs are massive stages that provide widespread exposure and interactions. It is one of the most popular means of promotion and gaining recognition as participants can meet customers and industry partners, examine opportunities and market trends, study the activities of their competitors and showcase their latest services and products to one and all.
Some trade fairs are open to the general public, whereas others are open only to company representatives and media personnel. Some of them are hybrid and allow some days for public viewing and some for corporate members [Marketing91].
What is Trade Fair? Definition and Importance of Trade Fairs. Marketing91. Retrieved from: https://www.marketing91.com/trade-fair/