Branch office
Branch Office is an office of a member firm and is required to display the name of the member firm and is any office in which the member conducts securities business outside of its main office [Securitiesce].
A branch office is a location other than the main office where a business is conducted. Most branch offices consist of smaller divisions of different aspects of the company, such as human resources, marketing, and accounting. A branch office typically has a branch manager who will report directly to and answer to a management member at the main office.
Branch offices are useful because they allow many client-specific administrative considerations to be conducted closest to clients. For example, Starbucks has branch offices to serve its retail stores' district managers better and more cost-effectively. They can also cater to and be more informed about the needs of specific locations, rolling out location-specific items or adjusting staff [Investopedia].
Branch Office Meaning & Definition. Securitiesce. Retrieved from: https://securitiesce.com/definitions/5368-branch-office/
Branch Office: Definition, Benefits, Structures, and Example. Investopedia. Retrieved from: https://www.investopedia.com/terms/d/direct-marketing.asp