Global market
A global market is an exchange for goods or services that spans national boundaries to encompass the entire world or nearly the entire world. The term may be used to refer to the total of all the market activity that takes place worldwide. It may also refer to the market in a specific commodity product or currency, as in "the global market in oil." Markets on this scale are affected by a complex combination of international economic forces and the combined and interacting results of regulation in all nations that comprise the marketplace. A global market is an exchange for goods or services that spans national boundaries to encompass the entire world or nearly the entire world. The modern global market is characterized by the rapid flow of capital from sector to sector and nation to nation in pursuit of profit. Stock and bond markets strongly influence each other. In some cases, this amplifies the economic impact of events, as government bonds or regional stock markets can be subject to intense pressure from global investors during times of perceived crisis. This phenomenon can pressure national currencies and debts [Smart Capital Mind].
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities, and opportunities to reach global objectives." Global marketing is a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. International marketing is the application of marketing principles in more than one country by companies overseas or across national borders. It is done through exporting a company's product to another location or entry through a joint venture with another firm within the country or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country [Wikipedia].
What is a Global Market? Smart Capital Mind. Retrieved from: https://www.smartcapitalmind.com/what-is-a-global-market.htm
Global marketing. Wikipedia. Retrieved from: https://en.wikipedia.org/wiki/Global_marketing