Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight to draw consumers' attention. It is typically used to promote a specific good or service, but there is a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful [Wikipedia].
Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice to persuade the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale. Still, similar methods encourage people to drive safely, support various charities, or vote for political candidates, among many other examples. In many countries, advertising is the most important source of income for the media through which it is conducted. In the noncommunist world, advertising has become a large and important service industry [Britannica].
Advertising. Encyclopædia Britannica. Retrieved from: https://www.britannica.com/topic/advertising
Advertising. Wikipedia. Retrieved from: https://en.wikipedia.org/wiki/Advertising