Competitor
A competitor is a rival business whose activities have the potential to reduce another business's share of the market.
A competitor selling the same or nearly identical product or service is a "direct" competitor, such as Pepsi and Coca-Cola.
A competitor who sells a different product or service which fulfills the same need is called an "indirect" competitor, such as Chipotle and Chick-fil-A. Due to the law of supply and demand, when new competitors enter a market, the supply curve moves to the right, causing a decrease in the price customers are willing to pay per unit of product.
Competition is the cause of two things that make economies flourish: innovation and affordability. To retain market share, competitors must either differentiate their offering through innovation and brand perception or lower prices [Finance Strategists].
You are still seen to compete with a large business that supplies you with wholesale products but also sells products into the same market as you. In these cases, you can discuss and negotiate the supply price for any products you purchase from the supplier. But you cannot discuss prices or how you will decide on your prices (including levels, discounts, rebates, or margins) for the goods and services you sell in competition with that supplier [Commerce Commission New Zealand].
What is a competitor?. Commerce Commission New Zealand. Retrieved from: https://comcom.govt.nz/business/avoiding-anti-competitive-behaviour/what-is-a-competitor
Competitors. Finance Strategists. Retrieved from: https://www.financestrategists.com/wealth-management/macroeconomics/competitor/