Customer satisfaction
Customer satisfaction is a measure of how happy your customers are with your product or service. And for many businesses, it’s the difference between success and failure—no pressure. Customer satisfaction (CSAT) is a measure of how well a company’s products, services, and overall customer experience meet customer expectations. It reflects your business’ health by showing how well your products or services resonate with buyers. If you asked a batch of business owners, “How would you define customer satisfaction?” you would most likely get a bunch of different answers. One thing is certain: High customer satisfaction means customers are happy and business is booming [Zendesk].
The process of acquiring new customers is time-consuming and expensive. Businesses track the degree to which consumers are satisfied with their brands and products to identify their unhappy customers and try to retain them by providing them with special offers. Since regular clients spend 67% more money than people who purchase from a brand for the first time, marketers develop tactics and strategies to persuade loyal customers to stay with their companies. They also strive to provide excellent customer service to get repeat sales and new clients. Businesses check whether customers are satisfied with their products because loyal clients are word-of-mouth brand promoters. Loyal customers have a shorter sales cycle since they don’t spend time comparing, researching, and doubting. As a result, businesses obtain higher revenues. Satisfied customers are more likely to recommend a brand on social media or to their family and friends. Moreover, satisfied consumers aren’t likely to switch to a brand and buy from its competitor [Sendpulse].
What is customer satisfaction? Zendesk. Retrieved from: https://www.zendesk.com/blog/3-steps-achieving-customer-satisfaction-loyalty/
Why is customer satisfaction important? Sendpulse. Retrieved from: https://sendpulse.com/support/glossary/customer-satisfaction