Hard prices
The money that a company pays for a hard asset such as a building, equipment, or the products it sells [Cambridge Dictionary].
The price of something is how much it costs. It’s usually money, but sometimes not. For example, the price of staying up all night is that you’re really sleepy the next day. You can use the noun price to mean the money exchanged for an item or service — or use it figuratively, to mean "something negative that's required in exchange for something positive." If you hear the phrase "a small price to pay," think of this figurative meaning [Vocabulary.com].
Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services and goods. The pricing method is exercised to adjust the cost of the producer’s offerings suitable to both the manufacturer and the customer. The pricing depends on the company’s average prices, and the buyer’s perceived value of an item, as compared to the perceived value of competitors' products [Byjus].
Hard price. Cambridge online dictionary. Retrieved from: https://dictionary.cambridge.org/dictionary/english/hard-cost
Price. Vocabulary.com. Retrieved from: https://www.vocabulary.com/dictionary/price
What is the pricing? Byjus. Retrieved from: https://byjus.com/commerce/what-is-pricing/