Mass communication
television, radio, and advertising; sometimes involving book publishing and music (the pop industry) [O’Sullivan, p. 172].
Mass communication is the transmission of ideas, information, opinions, norms, attitudes, cultures, etc., to a large audience using technological devices [GetupLearn].
Mass communication is a process where a person, group of people or an organization conveys a message through a communication channel to a big group of anonymous people or organizations.
There are several types of mass communication [Study.com]:
Advertising (contains communications that attempt to induce purchasing).
Journalism (e.i., news).
Public relations (communication to influence public opinion).
Politics (e.i., campaigning).
⠀ Mass communication. GetupLearn. Retrieved from: https://getuplearn.com/blog/mass-communication/.
⠀ Tim O’Sullivan, John Hartley, Danny Saunders, Martin Montgomery and John Fiske. (1994). Key Concepts in Communication and Cultural Studies. London: Routledge.
⠀ What is mass communication? Study.com. Retrieved from: https://study.com/academy/lesson/what-is-mass-communication-definition-theories-quiz.html.