Media Literacy
Media literacy is viewed as the ability to access, analyze, critically evaluate, and produce communication in a variety of forms [Language of media literacy]. Media literacy is considered the process of understanding and using the mass media in an assertive and non-passive way. It includes an informed and critical understanding of the nature of the media, the techniques used by them, and the impact of these techniques.
Five principles of media literacy [Media literacy resource guide], such:
all media are constructions: media do not represent simple reflections of external reality, they present productions with specific purposes. They are meticulously created constructions that have been subjected to various determinants and decisions;
the media construct reality. Media construct the picture we have had in our heads since birth. It is a model based on the sense we have made of all our observations and experiences;
audiences negotiate meaning in the media. In media, we find meaning through personal needs and anxieties, racial and sexual attitudes, family and cultural background, etc. It greatly influences how we perceive information;
media have commercial implications. Media literacy presupposes an awareness of the economic basis of mass- media production and how it impinges on content, techniques, and distribution. Therefore, it is crucial to be aware that media production is a business and must make a profit;
media contain ideological and value messages. Thus, media literacy includes an awareness of media texts' ideological implications and value systems.
⠀ Language of Media Literacy: A glossary of terms. Retrieved from: https://www.medialit.org/reading-room/language-media-literacy-glossary-terms
⠀ Media literacy resource guide. Retrieved from: https://web.cortland.edu/russellk/courses/prjdis/html/5medlit.htm