Breakeven Point
A company’s break-even point is the amount of sales or revenues that it must generate in order to equal its expenses .
Calculating the break-even point (through break-even analysis) can provide a simple, yet powerful quantitative tool for managers. In its simplest form, break-even analysis provides insight into whether or not revenue from a product or service has the ability to cover the relevant costs of production of that product or service. Managers can use this information in making a wide range of business decisions, including setting prices, preparing competitive bids, and applying for loans. The break-even point has its origins in the economic concept of the “point of indifference.” From an economic perspective, this point indicates the quantity of some good at which the decision maker would be indifferent, i.e., would be satisfied, without reason to celebrate or to opine. At this quantity, the costs and benefits are precisely balanced.
Similarly, the managerial concept of break-even analysis seeks to find the quantity of output that just covers all costs so that no loss is generated. Managers can determine the minimum quantity of sales at which the company would avoid a loss in the production of a given good. If a product cannot cover its own costs, it inherently reduces the profitability of the firm .
⠀ Brown, K. L. (2006). Break-even point. In M. M. Helmes (Ed.). Encyclopedia of management (5th ed., pp. 45-48). Farlington Hills: Thomson Gale (P. 45)