B2C (Вusiness-to-Consumer)

Short for business-to-consumer. The direct electronic exchange of products and services between businesses and consumers. B2C’s effects on business include improving the efficiency in delivering goods and services to consumers.
The basis of success in the B2C sector is a sophisticated sales and marketing strategy. This is what you need to address exactly the people you define as your target group. On the basis of this strategy you can precisely define the actions of your company. A market analysis is also helpful to be successful in the B2C area.

Sources:

⠀ Microsoft Computer Dictionary.--5th ed Edition Microsoft Press 2002 – 648 c. – 57