Interactivity
Interactivity – the involvement of users in the exchange of information with computers and the degree to which this happens [Cambridge Dictionary].
A dynamic and reciprocal communicative relationship between a user and a computerized media device where each new action is contingent on a previous action. When taken to be a property of a medium, interactivity measures the degree to which users can influence and vary form and content. This is conceptualized by the American HCI researcher Brenda Laurel (b.1950) according to the frequency, range, and significance of the choices that the medium offers to the user. Critics of this position argue that since the computer is not actively participating in the communication process, only interpersonal communication can be truly interactive.
Any communication between two or more individuals is dynamically shaped by the exchange participants. When taken as a property of the communication process, interactivity is characterized as being active, intentional, and occurring only in conditions where the roles of sender and receiver are fully interchangeable. Examples include a face-to-face meeting, a telephone conversation, and an SMS text message exchange. Critics of this position argue that it relies on a linear transmission model of communication. In contrast, interactive environments are virtual spaces in which a person can be both the sender and receiver of information because their actions define their experience of the medium [A Dictionary of media and communication].
Any communication between two or more individuals that is dynamically shaped by the participants of the exchange (see also interaction).
When taken as a property of the communication process, interactivity is characterized as being active, intentional, and occurring only in conditions where the roles of sender and receiver are fully interchangeable. Examples include a face-to-face meeting, a telephone conversation, and an SMS text message exchange. Critics of this position argue that it is overly reliant on a linear, transmission model of communication, whereas interactive environments are virtual spaces in which a person can be both the sender and receiver of information because their actions define their experience of the medium.[Oxford Reference]
interactivity. Oxford Reference. URL: https://www.oxfordreference.com/display/10.1093/oi/authority.20110803100006404;jsessionid=5266E25CEC7935A84EFEB2ABA0BBE419 (date of access: 30.01.2023).
Interactivity. Cambridge Dictionary. Retrieved from: https://dictionary.cambridge.org/dictionary/english/interactivity
Interactivity. A dictionary of media and communication. Retrieved from: https://www.oxfordreference.com/display/10.1093/oi/authority.20110803100006404