Media Linguistics

is the study of language functioning in the sphere of mass communication. In other words, media linguistics deals with overall complex research of a particular social field of language usage — the production of speech in mass media.

The specific focus of media linguistics lies in the
consideration of a medium-specific processing
of signs and their semiotic materialities, as well
as associated institutions or non-institutionalised social groups, their discursive and cultural
practices by means of and within these media,
with a strong focus on the use of linguistic signs.
The object of media linguistic analysis
essentially depends on the concept of the
medium. In early media linguistic “milestone
publications”things used to be relatively clear: the
objects of analysis were mass-media texts,texts from newspapers, from radio andfrom television.
Journalistic mass media arethe object of research of ’traditional’ medialinguistics, with a pronounced focus on theanalysis of products rather than processes.

Sources:

⠀ https://www.zora.uzh.ch/id/eprint/118869/1/Luginb%C3%BChl_2015_Media_Linguistics.pdf