Сommunicative Tactic
A communicative tactic is a set of speech actions performed by communicating entities in varying sequences in order to implement or not implement a communicative strategy as consistent with certain rules or in defiance thereof.
Communicative tactics have smaller scale in the communicative process than communicative strategies. They don’t correspond with the communicative purpose but with the set of separate communicative intentions.
Each tactic is designed to express a specific communicative intention of the speaker. Each specific communicative tactic is implemented to modify interaction parameters as intended by the speaker, change assessments, and reshape the entire speech situation. Communicative tactics are defined as speech techniques that enable a speaker to achieve the communication goals in a specific situation. In everyday communicative situations, one verbal tactics are effective and in the business communication – another ones. Making impact on different social groups, the speaker should choose the appropriate verbal tactics, while the tactics are not universal and effective in all situations
While communicative strategies essentially outline the general trajectory of dialogue dynamics, communicative tactics reveal the way the corresponding strategy is implemented at each state of the development of a given communicative situation.
Roebuck (2012) suggests that a communicative tactic can be described as a set of practical moves within the real process of speech interaction, i.e. a communicative tactic, as opposed to a communicative strategy, is primarily correlated with the communicative goal, rather than communicative intentions (Roebuck, 2012).
Tactics that help achieve similar goals are integrated into groups. Thus, one can define a strategy that is constituted by a specific set of tactics, which, in their turn, are made up of communicative moves viewed as tools deployed to implement a specific speech tactic (Wilson, 2001).
⠀ M.L. Makarov, Analiz diskursa v maloj gruppe [Analysis of the discourse in small group]. Tver: Izd-vo Tver. gos. un-ta Publ., 1995.