Media Translation

Media translation is the process of transferring media discourse, news content, audiovisual materials, and digital communication from one language and culture to another while adapting linguistic, cultural, and communicative elements to the needs of the target audience. It encompasses the translation of mass-media texts, online content, and multimedia products intended for intercultural communication.

Sources:

Chahbane, K., Chahbane, M. M., & Zrizi, H. (2024). Translation of media discourse: Approaches and strategies. International Journal of Translation and Interpretation Studies, 4(1). https://doi.org/10.32996/ijtis.2024.4.1.4

Ouachan, A., Sadik, M. M., & Fadoua, E. H. (2025). Ideology in media translation: Some theoretical perspectives. International Journal of Linguistics and Translation Studies, 6(2), 16–25. https://doi.org/10.36892/ijlts.v6i2.561