Inclusive design
Inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success (Waller et al., 2015).
Every design decision has the potential to include or exclude customers. Inclusive design emphasises the contribution that understanding user diversity makes to informing these decisions (Waller et al., 2015).
Waller, S., Bradley, M., Hosking, I., & Clarkson, P. J. (2015). Making the case for inclusive design. Applied Ergonomics, 46, 297–303. https://doi.org/10.1016/j.apergo.2013.03.003