Publicity

Publicity is a direction of literary and journalistic creativity that effectively investigates, summarizes, and interprets from one's point of view critical socio-political issues and other challenges of society to influence public opinion and existing political institutions, using at the same time the means of logical thinking and emotional influence.
A Publicity work differs from a purely scientific work in the presence of an author's assessment of phenomena (sometimes subjective) and an incentive to conclude the future. [Портников, В.]
Publicity has two primary purposes:
Form public opinion;
To cause a desire for change or, on the contrary, to preserve the valid social order.
A publicist does not simply describe or combine data and reports on modern challenges — he clarifies and convinces, discusses and exposes, calls for action, and pushes for a particular decision. Journalistic works combine linguistic and figurative features of scientific research and oratorical speech, conversational speech's casual liveliness, and literary language's apparent orderliness. [Шаповал, Ю.]