The content-logical method

The content-logical method is one of the principal research methodologies for media text analysis. It consists of logic and attention to mass information flow. [Сизонов, p.59]. If the logical clarity of the text is violated, its form is unclear; it isn't easy to evaluate it. The method involves researching the connections between parts of the media text, its content units, and extratextual reality. Conjunctions or connecting words, punctuation, are peculiar signals that warn about a logical connection in the text. [Солодка, p.76]. This method allows you to identify all discrepancies between the information provided and the actual material and to analyze the correspondence between theses and arguments with the conclusions in the media text. The content-logical method is used when researching the target audience for a particular media product. [Сизонов, p.59].

Sources:

Сизонов, Д. Ю. (2015). Методи лінгвістичного дослідження медіатексту: до проблеми наукової інтерпретації. Актуальні проблеми української лінгвістики: теорія і практика (30), 53–59. Київ: Київський університет.

Солодка, Л. І. (2011). Логіка. Методи логічного аналізу тексту. Черкаси: Брама-Україна.