Strategic communication
Strategic communication is the alignment of multiple lines of
operation (e.g., policy implementation, public affairs, force movement,
information operations, etc.) that together generate effects to support
national objectives. Strategic communication essentially means sharing
meaning (i.e., communicating) in support of national objectives (i.e.,
strategically). This involves listening as much as transmitting and
applies to information and physical communication—an action
that conveys meaning [Cartwrigit, p. 2].
Strategic communication is a term that describes the communication principles, strategies, and initiatives used to further an organization’s goals, mission, or values. It is a multidisciplinary professional field, drawing upon communication practices in related disciplines, including public relations, mass communication, advertising, and organizational communication. Individuals with a bachelor’s and master’s degree in strategic communication might pursue employment in public relations, digital and online media, politics, corporate consulting, lobbying and social advocacy, government and nonprofit, healthcare, marketing, and advertising research, or higher education, to name just a few possible career paths [Masters in communications].
Cartwrigit, J. (2009). Strategic Communication. Joint Integrating Concept. Washington: The Joint Staff. Retrieved from: https://apps.dtic.mil/sti/pdfs/ADA510204.pdf
Question: What is strategic communication? What can you do with a degree in strategic communication? Masters in communications. Retrieved from: https://www.mastersincommunications.com/faqs/what-is-strategic-communication